Hidden potential and false hope

Last month the Hannover Messe took place. This year it was an online event between 90.000 registered people. The registration process of the event has resulted in an interesting database containing information about the interests of people coming from a specific industry and the supply of different technologies aimed at different industries. Based on this information I created three Excel tables. The Demand for a specific technology per industry. The Supply for a specific technology per industry. The Surplus (Demand – Supply) for a specific technology per industry. You can find the last table below.