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We help you find Clients, Partners, Resellers, Distributors.
In the rapidly evolving landscape of global software markets, effectively crossing the chasm to become a market leader requires a strategic, focused approach. Recognizing this need, we specialize in offering a comprehensive Market Entry Framework, tailored for software companies with an ambition for international expansion.
Understanding the phase of the technology adoption lifecycle your product is in is crucial. This lifecycle varies significantly from country to country. A product might be in the early adoption phase in one market but could be approaching maturity in another. Our framework assists in identifying these phases in different markets, helping you make informed decisions about where and when to launch your product.
Selecting the right market involves a hierarchical process, starting from country selection, industry selection, down to identifying the ideal company size and contact person. We guide you through this layered decision-making process, considering various factors such as cultural differences, English proficiency levels, IT skills, local regulations, and necessary integrations with leading local software solutions. This ensures a match not just for your product, but for your entire business model.
Find the Best Buy Market Approach: This strategy operates under the assumption that your product and company require minimal change. It focuses on finding a market where your product naturally stands out as the best option. This involves comprehensive competitive analysis and developing a replacement sell strategy. It’s particularly effective if certain aspects of your organization, like sales, marketing, or product development, aren’t fully prepared for international expansion. Our online course provides 16 strategic insights to overcome these challenges, accelerating your time-to-market and reducing overall costs. More information about this course can be found here: How to find a Best Buy Market
Create a Best Buy Market Approach : Here, the assumption is that your product, positioning, and sales approach need significant adaptation to carve out a unique space in the market. Following the Blue Ocean Strategy principles, this approach is about creating new demand in an uncontested market space, making the competition irrelevant. It’s a transformative path that requires a deep understanding of the new market’s dynamics. More information about this course can be found here: How to design a Best Buy Market
Once a strategy is chosen and tailored, we help prepare your organization for market entry. This involves aligning your sales, marketing, implementation, support, and product development teams with the chosen strategy. More information about our preparation course can be found here: How to prepare for software export
Companies often experience a ‘valley of despair’ post-launch, where continuous improvement and optimization are critical. To address this, we are developing a fourth course, aimed at helping regain confidence and momentum in the new market. More information can be found here: How to improve software sales
Our Market Entry Framework includes detailed online courses covering these strategies and more. Whether you choose to navigate the market entry independently using our courses or require our direct assistance in developing your strategy, we are here to support your journey. Our expertise lies in not just educating but also actively participating in crafting and executing a market entry strategy that aligns with your business goals and the unique challenges of the international software market.
Embark on your global expansion journey with a partner who understands the intricacies of international market entry. With Business Developer NL, transform your global aspirations into a tangible, successful reality.
As you delve into the strategies and insights on our Market Penetration page, we invite you to broaden your perspective with our specialized New Market Agency services. Visit our dedicated section on New Market Agency Services to discover how our bespoke approach can further amplify your business’s reach and success in the European markets. Our services not only complement the market penetration tactics but also offer a holistic approach to entering and thriving in new markets. With a focus on strategic outsourcing, business development, and creating robust sales channels, our New Market Agency services are designed to ensure your business not only enters new markets but also achieves sustainable growth and a formidable market presence.
Established in 2013 Business Developer Netherlands works for Software, IT and OT companies that are interested in the market in the Netherlands.
Zwolle is an excellent location to start a business.
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Business-Developer Netherlands is a trade name of Sensalot
Chamber of Commerce number 08201456
V.A.T. number: NL001418171B85
Founded by Arthur Scholten on 01-07-2009
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