The Framework for selling your software in another country
Win clients sooner, faster and easier
Welcome to Business Developer, where we demystify the process of selling your software in international markets. Are you eager to explore the opportunities that lie abroad? Or are you unsatisfied with the current sales results? Our expertly crafted framework is here to guide you every step of the way. Explore the keys to successful software sales in foreign countries by clicking through the links below.
We are developing four courses to help owners of software and OT companies be successful with selling their software. The first course “How to find the Best Buy Market” is available now. It is packed with valuable insights, practical tips, and strategic approaches that will empower you to tap into new markets with confidence.
available now
About the framework
When software companies enter new markets they tend to follow the phases presented in the graph below. When results are less than extented they will hop to the new “uninformed optimism”. As a result all efforts and expenditures in sales and marketing are lost. The framework aims to prevent this by offering as mutch usefull information as possible to change your starting position from “uninformed optimism” into “informed optimism”, up front. Coming prepared is a significant succes factor as well. The framework adresses this as well.
Another important succes factor is related to the selection criteria that software companies tend to use when they consider a new country to go to. The framework offers better selection criteria and country specific information that wil enable you to compare different countries and industries.
Better selection criteria
- Which countries are too soon or too late to enter
- In which market will my product be the best buy in the market
- In which market will my sales and marketing be most effective
16 strategies for market entry are presented. These strategies will help overcome the obstackles which prevent an organisation from starting with export now.
Last but not least multiple optimisation and improvement tools are offered to bend the curve into an upwards growth curve. These tools are especially handy when companies have entered the valley of despair. Do not miss out on the opportunity to elevate your software business to new heights. Click, explore, and embark on a journey towards global success. Your software’s next chapter begins here!
Instructor
Arthur Scholten is the author of the Framework “How to start selling your software in another country”. He has over 10.000 hours experience with helping foreign software companies enter the market in the Netherlands. He has provided guidance and advice and has hands-on experience resulting in new clients, partners, tech-partners, references and take-over candidates for the respective principles.
